Join the Lion’s Den Today and Get Proven Leadership and Business Training Absolutely FREE!

Are you struggling with growing your business without screwing up your life? That’s even easier than you ever imagined! Click below to get started today for FREE! Get instant access to all of our Premium Content we use to help coach business owners. Included are Video Classes, Audio Classes, E-books, Workbooks, and Periodic Newsletters! We know you’ll profit from our proven resources and training you can use to grow your business and enrich your life. Yes, you can achieve your unrealized potential and be more than you’ve become. Did we mention it’s all FREE?

You're in the right place if you're a business owner who is:

  • struggling with how to grow your business without screwing up your life.
  • successful on the outside but worried or unsure on the inside.
  • making money but sucking the life out of your relationships, health, and happiness.
  • working so much you have no freedom.
  • wanting to be more than you’ve become.
  • feeling your song is still trapped inside you.

If you’re that man…we’ll PERSONALLY work with you so you’ll grow your business, enrich your life, and achieve your unrealized potential.

Discover new ways to
reach your unrealized potential!

T Minus One Personal Coaching

Think Usain Bolt exploding off the starting blocks racing towards an Olympic gold medal. Your T Minus One session is an intense two-hour business and personal life virtual coaching session full of your hard work and energy combined with our talents, strengths, expertise, and experience. Your place on the podium awaits!

Check out the stories from these men who’ve transformed their business and life.


Are you ready to turbo
charge your WORLD?

90-Day Liftoff Coaching

Do you want to down shift, accelerate, and ultimately speed down the track to enhanced business and personal success? Accelerate on life’s Autobahn during our ninety-day intensive business study and personal coaching program. You’ll get exclusive 2-on-1 team coaching – that’s Bill, Robert, and you. We’ll focus on growing your three most important buckets – your leadership, your business, and your life.

Break free of what’s been holding you back!

Sign up for our Dual
Weekly Podcast Punches!

Get expert, “listen anytime anywhere” advice you can immediately apply to growing your business without screwing up your life. In our first weekly show, Robert interviews world-class business owners and leaders who share their expertise, experience, and “best practices” advice you can use right away to further your career and realize your untapped potential. Our second weekly show draws on Robert and Bill’s personal expertise and experiences as they link their stories with the Academy’s proven training curriculum to help you grow a better business and an extraordinary life.

Subscribe on iTunes and Stitcher!


About Bill and Robert

Together, Bill Watkins and Robert Mallon have over 80 years of leading people, building companies, and coaching business owners and top executives.

They’ve coached hundreds and inspired thousands of men who’ve grown successful businesses without screwing up their life.

Rusty Lion Academy helps business owners and top executives get personalized coaching, access to self help training resources, and a community of like-minded, lion-hearted peers.

Robert and Bill are lifetime friends. They’re both married and have 8 children and 1 granddaughter between them. They love the beauty, adventure, and grit of Jackson Hole, Wyoming so they made it the Academy’s home.

If you’d like to learn more about us, then please watch our FREE webinar.

Sign up for our FREE webinar
How to Grow Your Business Without Screwing Up Your Life.

Get access to some of our best premium training showing how to launch your business and life into the orbit of success. If you want to get our best tools and resources that’ll lead you to uber success and finally become more than you are today in life and business, you should watch the video now!

About Rusty Lion Academy

Are you happy and successful? Is your life full of passion, freedom, wealth, rich relationships, and vibrant health? Are you living your dream and building a life that matters?


Do you work too many hours? Are your relationships strained? Is work sucking the health out of you? Are you successful on the outside but unhappy on the inside? Do you have unrealized potential?

If you’re a successful 30 – 49 year old man and a business owner or top executive facing any of these dilemmas, you’ve landed in the right Den.

At Rusty Lion Academy we know how you feel. We’ve been there. But, now we’re a little ways ahead of you enjoying the freedom, benefits, and dream life we rightfully earned.

Today, we’re sharing what we know and have experienced! With our help you, too, can get what you deserve!

We positively, powerfully impact you to be a better man, develop better leadership, build a successful business, and live an extraordinary life. We’re building a better world one man, one leader, one business, one family at a time.

We hunt and work together like a pride of Lions. We help you reach your fullest potential, grow your business, and enrich your life. Through the Pride, you do so far quicker with fewer mistakes.

What’s our secret sauce? 2-on-1 coaching! Robert and Bill combine our gifts, talents, strengths, expertise, experiences and wisdom into a 1+1=3 team. As your personal two-man “board of directors,” our only metric is your success.

Ready to get started?  Join the Lion’s Den!

While many programs claim to improve men’s lives, we deliver.

Stop limping. Choose to be more than you’ve become. Don’t go to the grave with that song still inside you.